Training as Marketing is an approach to marketing that prioritises the education of both current and prospective consumers about the offerings of client company's products or services. It is about integrating the principles of training, learning, and development into marketing campaigns to provide value, create brand loyalty, and ultimately, drive sales.
Unlike traditional marketing, where the focus is often on selling, Training as Marketing is about enabling customers to make informed decisions. The primary objective is to develop and maintain customer relationships. Our approach to doing this is by: passing on information; establishing trust; and encouraging sustained involvement.
Customers are becoming more knowledgeable and discerning. From in-depth subject matter presentations to interactive workshops, Training as Marketing takes on variety of forms.
Whether you are an experienced marketer refining your approach or a new business beginning to shape your brand, recognising the role of Training as Marketing can provide a useful foundation for building a sustainable marketing strategy.
The length of each talk is typically one hour, including the Q&A time. Some of the topics will be given in conjunction with additional speakers, such as Alison Laughlin, Sarah Harvey, or Sophie Personne.
For more information on how to make marketing progress through training, contact enquiry@trainingasmarketing.com